Institutional

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...

Chief marketing officers must strengthen their evolving role as chief customer officer to meet growth demands, according to a study....

Financial Promoter sits down with OakNorth’s Valentina Kristensen to discuss the benefits and downfalls of mentorship schemes within the industry....

Chief marketing officers are seeking to identify new partnerships and agency relationships to serve shortfalls in in-house skillsets in 2024....

Artificial intelligence can churn out as many words as you want, but for original, effective, and tailored content, leave it...

Redwheel is building on its reputation as specialist active equities manager to launch a range of thematic funds with a...

UK marketers are not leveraging advancements in artificial intelligence in the workplace, despite recognising its advantages, according to a study...

Congizant put its partnership with the Aston Martin F1 team on show at this year’s FT Global Banking Summit. The...

Standard Life has strengthened its three-year partnership with Samaritans through its festive campaign. The social media and TV advertisement campaign...

The optimum balance between brand building and activation is 60:40, according to a report by the Institute of Practitioners in...