Insurance

Willis Towers Watson (WTW) has entered sports sponsorship at a corporate level for the first time through a three-year global agreement, becoming the exclusive insurance partner of...

Airwallex has launched its largest‑ever UK advertising campaign, using its partnership with Arsenal FC to support a broader push into brand‑led...

Tom Whiteside, Aviva’s Group Head of Sponsorship, explains how the company uses venue sponsorship to connect brand, people and place....

Insurance provider esure has launched a new campaign with echoes of the past to boost its brand awareness and reconnect...

Liberty International Insurance has completed its Asia Pacific licence consolidation and simplified its brand to “Liberty” in key markets. The...

Spain’s largest insurance company, Mapfre, has refreshed its branding after nearly 93 years in a move designed to better reflect...

AXA France has expanded its commitment to women’s rugby with a nationwide campaign and a series of initiatives designed to...

As AI accelerates product development and content creation, trust is emerging as the defining factor in financial services marketing. Zak...

The Financial Conduct Authority (FCA) has warned insurers they must communicate more clearly with customers about what their policies cover....

In today’s crowded business landscape, it’s not enough to simply produce content. With clients and colleagues inundated with information from countless sources,...