Comment: Aviva’s arena shows the power and peril of sponsorship
Sponsorships of major venues are commonly framed as straightforward brand‑building exercises. They promise high visibility, positive associations, and a long...
Read moreDetailsSponsorships of major venues are commonly framed as straightforward brand‑building exercises. They promise high visibility, positive associations, and a long...
Read moreDetailsOn the back of its Superbowl advert, State Farm has enlisted Nolan Smith and Nico Collins for a new digital...
Read moreDetailsAfter stints at some of the world’s biggest financial services brands, including Standard Chartered and Deutsche Bank, Katherine Lee joined...
Read moreDetailsSouthern Cross has launched a brand campaign designed to celebrate recovery, confidence and the emotional impact of feeling well, rather...
Read moreDetailsThe Super Bowl has become far more than a fixture in the US sporting calendar. While American football remains at...
Read moreDetailsGo.Compare has returned as sponsor of The Rugby Pod, the award-winning podcast hosted by Welsh rugby union player Dan Biggar,...
Read moreDetailsState Farm’s star-studded Superbowl advert transforms Bon Jovi’s iconic anthem “Livin’ on a Prayer” into a humorous parody that urges...
Read moreDetailsCompare the Market has unveiled the latest chapter in its long-running advertising saga, introducing a new campaign that gives audiences...
Read moreDetailsEthos has enlisted NFL icon and broadcaster Boomer Esiason for a national campaign to raise awareness about the importance of...
Read moreDetailsMapfre has translated its refreshed global brand positioning, “We go where you go”, into a social activation in Madrid. The campaign aims to...
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