Investment Banking

Amid the challenges of segmentation and strategies targeting customer loyalty to utilising internal voices to cut down on “finfluencer” costs...

Lloyds Banking Group has launched a digital recruitment campaign on LinkedIn to raise interest in engineering roles it has open...

JP Morgan and sister retail brand Chase have soared up the rankings in this year’s most valuable global brands rankings,...

BNY Mellon has dropped the Mellon name in a dramatic rebrand by the 240 year old banking giant. The new...

Banks are changing course from the mass standardisation of customer experience to highly bespoke personalised interactions, using artificial intelligence. That...

Fenergo is targeting commercial banking and payments companies at Money 20/20 as it broadens its traditional marketing focus from solely...

Financial policymakers must give companies room to grow, if they are to appeal to the next generation of financial companies...

UBS has launched a new global brand campaign – “Banking is our craft” – to increase brand awareness and foster...

Standing out is a tricky job in sustainable investments. Doing so while protecting a globally revered brand is even harder....

Numis Corporation has rebranded as Deutsche Numis following its acquisition by Deutsche Bank. The rebrand incorporates the reputations of both...