News in brief

Chief marketing officers are being held accountable for business growth despite lacking control over many of the decisions and organisational...

Shepherds Friendly has launched a new integrated marketing campaign celebrating its bicentenary, building on the success of its Mutual Moments...

CMC Markets has signed a multi-year front-of-shirt sponsorship deal with Everton. It comes as Premier League clubs seek new commercial...

Adobe has launched a software platform to help marketers manage how their products appear within artificial intelligence search tools. It...

Janus Henderson has launched a major fixed income advertising campaign across key City of London stations. This campaign comes at...

Last week, the global marketing and creative industries descended on Cannes for the 2026 Cannes Lions International Festival of Creativity. ...

Visa is running two parallel World Cup campaigns simultaneously across different regions, each built around a different regional insight.  In North...

AIA Hong Kong has released a new campaign titled "Protection Comes in Many Ways" developed with BBDO Hong Kong.  The campaign includes...

The best marketing rarely happens overnight. Neither does finding the time to properly reflect on the work that made it...

Visa has announced a multi-year partnership with the Evolution Championship Series (Evo), the world's largest fighting game tournament.  The partnership kicks...