News in brief

SunLife has announced the appointment of Martin Kemp as its new brand ambassador, reinforcing its ‘Everyday Confidence’ platform launched in...

Financial Promoter has launched FP Voices, a new weekly interview series spotlighting the individuals shaping financial services marketing and communications....

Credit One Bank has launched a reality-style dating show on TikTok and Instagram as part of its Credit Education Month...

Standing out has never been harder in the US financial services market. It’s crowded, competitive and constantly evolving. Yet many...

European banking group, Moneta Money has reduced go‑live times for real‑time marketing campaigns after modernising its marketing systems. The change...

International payments group Wise has launched a new multi-channel campaign, supporting its new brand platform. The platform aims to challenge...

Financial marketers face a defining year as AI, shifting consumer behaviour and rising expectations around trust reshape how brands connect,...

The Financial Promoter Awards have become grown from annual celebration of excellence in financial services marketing and cemented its position...

The winning entry for Financial Promoter of the Year UK 2025 from Georgina Peters Venzano at Beazley stood out to...

Time is running out! With just one week to go, entries for the Financial Promoter Awards USA 2026 are closing...