Opinion

At The Sponsor, we regularly interview marketing leaders of financial services brands. When we ask what their company values are,...

Despite all the scaremongering, AI is steadily advancing into our daily lives, at home and at work. In the absence...

Marketers and communications professionals in financial services are often underappreciated. There - we've said it. Having worked closely with marketing...

When I first moved to London in the mid-2000s, I didn’t know a soul. All my university friends had yo-yoed...

Amid the challenges of segmentation and strategies targeting customer loyalty to utilising internal voices to cut down on “finfluencer” costs...

Rapid changes in regulation, a significant spectrum of customer understanding and persistent issues of trust present crypto asset marketeers with...

Rhotic Founder, Joe McGrath, sums up the first day of Money 20/20 through a marketing lens. Topics include: B2B marketers...

Publishing director Elizabeth Pfeuti gives her verdict on the first day of Money 20/20 Europe in Amsterdam. Topics include: -...

Ahead of the Paris Olympics later this year, Financial Promoter looks to the financial services organisations leveraging sponsorship opportunities for...

Words: Niamh Smith In a competitive market, financial firms can leverage sponsorship opportunities in a bid to boost brand visibility...