Opinion

A global rebranding initiative, a multi-jurisdictional change programme and hyper-aggressive growth targets face RBC GAM’s senior marketers this year, but...

Consumer duty is a hot topic for financial services marketers. Financial Promoter sits down with James Daley, founder and managing...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...

Financial Promoter sits down with OakNorth’s Valentina Kristensen to discuss the benefits and downfalls of mentorship schemes within the industry....

Artificial intelligence can churn out as many words as you want, but for original, effective, and tailored content, leave it...

This year’s gathering of prominent insurance players was the perfect opportunity to review one of 2023's most successful marketing initiatives....

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

Navigating a pathway into financial marketing can be overwhelming for many junior marketers. But, with consistent effort, entry-level talent can...

There's a lot to be learnt from the marketing of a kid's video game franchise.  If ever there was a...