Opinion

Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...

Sports sponsorships offer vast opportunity for small and large organisations. What has Rhotic Media learnt from its sponsorship of Colchester...

The FinTech industry has seen dramatic growth over the last 15 years. Roberto Napolitano, director of marketing and public relations...

2023's word of the year is more connected to financial content than one might initially think. How can financial marketers...

Attending the FT Global Banking Summit and Net Zero Investor’s Annual Conference in December, Financial Promoter looks at environmental, social,...

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

A global rebranding initiative, a multi-jurisdictional change programme and hyper-aggressive growth targets face RBC GAM’s senior marketers this year, but...

Consumer duty is a hot topic for financial services marketers. Financial Promoter sits down with James Daley, founder and managing...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...