Hiscox expands out-of-home campaign
Specialist insurer Hiscox has expanded on its “most disastrous campaign ever” with further out-of-home billboards showcasing business mistakes. The campaign...
Read moreDetailsSpecialist insurer Hiscox has expanded on its “most disastrous campaign ever” with further out-of-home billboards showcasing business mistakes. The campaign...
Read moreDetailsWords: Chloe Whelan InsurTechs have revolutionised the insurance landscape, providing innovative solutions to an industry that had, according to some...
Read moreDetailsWords: Chloe Whelan When simplifying complex concepts, the most important step is to consider your audience’s level of understanding, insurance...
Read moreDetailsWords: Chloe Whelan Sustainability is not a box-ticking exercise and yet there are regulatory boxes that must be ticked, panellists...
Read moreDetailsWords: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...
Read moreDetailsMarketers should leverage data to elevate conversations with key stakeholders, according to financial marketers at this year’s FP Live!. Taking...
Read moreDetailsSpecialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...
Read moreDetailsAXA has launched a report looking at four key aspects of women’s lives and the risks they face. The report,...
Read moreDetailsAllianz has announced plans to build its presence in the UK personal lines motor and home market. LV= Broker –...
Read moreDetailsAlmost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...
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