Retail

Spain’s largest insurance company, Mapfre, has refreshed its branding after nearly 93 years in a move designed to better reflect...

AXA France has expanded its commitment to women’s rugby with a nationwide campaign and a series of initiatives designed to...

Starling has unveiled its largest-ever brand campaign, marking the first major activation under its ‘Good with money’ platform as the...

U.S. Bank has expanded its long-standing relationship with the National Football League (NFL), announcing a new multi-year partnership that positions...

Credit One Bank has launched a reality-style dating show on TikTok and Instagram as part of its Credit Education Month...

Financial marketers face a defining year as AI, shifting consumer behaviour and rising expectations around trust reshape how brands connect,...

Two of Britain’s biggest high‑street banks have rolled out significant UK‑focused campaigns this week, signalling how lenders are working to...

As AI accelerates product development and content creation, trust is emerging as the defining factor in financial services marketing. Zak...

Wealth management marketing strategies built around the “great wealth transfer” may be missing the mark, according to industry experts. Nick...

American Express has expanded its sports sponsorship portfolio through a multi-year global partnership with the National Football League (NFL), becoming...