Technology

Establishing a unique identity and commonly understood value proposition is a challenge all marketers face. In the business to business...

Trading and investment platform eToro has announced its first-ever advertisement campaign almost entirely produced by AI.   The TV campaign...

Natwest has harmonised the branding of the pensions fintech it acquired last year into line with the group’s branding. Cushon,...

Mastercard has confirmed a multi-year sponsorship deal with McLaren Racing’s Formula 1 Team. The partnership will see Mastercard offering cardholders...

Nationwide Building Society has partnered with the Open Property Data Association, a body set up to facilitate access to property...

Consulting firm EY has refreshed its corporate identity, ahead of further promised announcements about the company’s brand image. Global chief...

Visa has launched its latest campaign to coincide with co-ordinated marketing activity around the Olympic and Paralympic Games in Paris....

TOKEN2049, the world’s largest crypto event, has announced its first batch of headline speakers and prominent title sponsors ahead of...

The international arm of the Raiffeisen banking group is to use data analytics platform Fivetran to better understand and refine...

The Advertising Standards Authority (ASA) has warned firms against making false claims about artificial intelligence in their promotions. In an...