FP Voices: Ignacio Aguirre Franco on fixing crypto’s marketing gap
There is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t. “The challenge isn’t...
Read moreDetailsThere is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t. “The challenge isn’t...
Read moreDetailsThe Financial Conduct Authority (FCA) has joined regulators around the world in a coordinated “week of action” targeting illegal finfluencers,...
Read moreDetailsRathbones is on a mission to become the best wealth manager in the UK – by far. It’s an ambition...
Read moreDetailsBanco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
Read moreDetailsA major new campaign backed by several financial services firms, and supported by the Treasury, the Financial Conduct Authority (FCA) and the Money and...
Read moreDetailsRecognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
Read moreDetailsAt Northern Trust, trust isn’t an afterthought, it’s the foundation of a business - something so important that it’s even...
Read moreDetailsAllica Bank has expanded its “I like-a bank” brand platform with its largest integrated campaign to date, spanning TV, OOH...
Read moreDetailsFrom the start, Revolut has positioned itself as an alternative, innovative approach to banking. It’s a philosophy that runs so...
Read moreDetailsAs financial services grow more complex, the ability to communicate clearly is no longer a “nice to have”: it’s a competitive advantage. ...
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