Insurance

Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...

AXA has launched a report looking at four key aspects of women’s lives and the risks they face. The report,...

Allianz has announced plans to build its presence in the UK personal lines motor and home market. LV= Broker –...

The insurance industry is seeing struggling legacy systems being confronted by increasingly demanding consumers and a wealth of data. The...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

After 214 years, life insurer SunLife has adopted a new logo to start 2024 with a new look.   Mark...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

This year’s gathering of prominent insurance players was the perfect opportunity to review one of 2023's most successful marketing initiatives....

Aviva has released a new advert to build on its wider “making it click” campaign. Targeted at Aviva's business customers,...

As the FCA undertakes a deep dive into financial influencers, brands seek clarity on how to utilise influencer marketing while...