Insurance

Specialist insurer Hiscox has expanded on its “most disastrous campaign ever” with further out-of-home billboards showcasing business mistakes. The campaign...

Words: Chloe Whelan InsurTechs have revolutionised the insurance landscape, providing innovative solutions to an industry that had, according to some...

Words: Chloe Whelan When simplifying complex concepts, the most important step is to consider your audience’s level of understanding, insurance...

Words: Chloe Whelan Sustainability is not a box-ticking exercise and yet there are regulatory boxes that must be ticked, panellists...

Words: Chloe Whelan How to use (and not use) influencers in financial marketing was a topic in keen focus at...

Words: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...

Marketers should leverage data to elevate conversations with key stakeholders, according to financial marketers at this year’s FP Live!. Taking...

In London yesterday, FP Live! brought together the titans of financial marketing to discuss the challenges and opportunities facing the...

Retail insurance marketers need to adapt to secure consumer loyalty, according to a report by Love2shop. The survey of UK...

In the wake of new Consumer Duty and proposed diversity rules – which demand accessibility in all aspects of customer...