Insurance

Retail insurance marketers need to adapt to secure consumer loyalty, according to a report by Love2shop. The survey of UK...

In the wake of new Consumer Duty and proposed diversity rules – which demand accessibility in all aspects of customer...

Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...

AXA has launched a report looking at four key aspects of women’s lives and the risks they face. The report,...

Allianz has announced plans to build its presence in the UK personal lines motor and home market. LV= Broker –...

The insurance industry is seeing struggling legacy systems being confronted by increasingly demanding consumers and a wealth of data. The...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

After 214 years, life insurer SunLife has adopted a new logo to start 2024 with a new look.   Mark...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

This year’s gathering of prominent insurance players was the perfect opportunity to review one of 2023's most successful marketing initiatives....