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For many of you reading this, Financial Promoter may be a new name. For others, it’s one you’ll already associate...

U.S. Bank has expanded its long-standing relationship with the National Football League (NFL), announcing a new multi-year partnership that positions...

SunLife has announced the appointment of Martin Kemp as its new brand ambassador, reinforcing its ‘Everyday Confidence’ platform launched in...

Financial Promoter has launched FP Voices, a new weekly interview series spotlighting the individuals shaping financial services marketing and communications....

Credit One Bank has launched a reality-style dating show on TikTok and Instagram as part of its Credit Education Month...

Standing out has never been harder in the US financial services market. It’s crowded, competitive and constantly evolving. Yet many...

European banking group, Moneta Money has reduced go‑live times for real‑time marketing campaigns after modernising its marketing systems. The change...

International payments group Wise has launched a new multi-channel campaign, supporting its new brand platform. The platform aims to challenge...

Financial marketers face a defining year as AI, shifting consumer behaviour and rising expectations around trust reshape how brands connect,...

The Financial Promoter Awards have become grown from annual celebration of excellence in financial services marketing and cemented its position...