news

Lloyds Banking Group will increase personalisation of its marketing in the coming months, using customised approaches to target the 19m...

Consulting firm EY has refreshed its corporate identity, ahead of further promised announcements about the company’s brand image. Global chief...

Lloyds Bank and Oaktree Capital Management have partnered to target British mid-market companies seeking direct lending. The new multi-year deal...

Nationwide Building Society is launching the third instalment of its consumer television ad campaign featuring Emmy award-winning actor Dominic West....

Preferred methods for measuring marketing activity success now differ depending on where you are in the world. The 2024 Nielsen...

Prestigious partnerships and cinematic scenery. That’s the vibe JP Morgan’s Private Bank has embraced in its latest event sponsorship. In...

Marketers using influencer channels are increasingly seeking to work with specialist influencers with niche follower groups and smaller audiences. The...

Rhotic Media - the financial services marketing agency – took home the top prize in the Outreach Campaign of the...

The international arm of the Raiffeisen banking group is to use data analytics platform Fivetran to better understand and refine...

The Advertising Standards Authority (ASA) has warned firms against making false claims about artificial intelligence in their promotions. In an...