Retail

Words: Niamh Smith FP Live! panellists have encouraged the adoption of employee engagement and media value equivalency metrics. As more...

Words: Niamh Smith Targeting is particularly effective for brands with limited budgets, according to FP Live! panellists. Marketers have been...

Words: Chloe Whelan Sustainability is not a box-ticking exercise and yet there are regulatory boxes that must be ticked, panellists...

Words: Chloe Whelan How to use (and not use) influencers in financial marketing was a topic in keen focus at...

Words: Chloe Whelan In a recessionary context, many UK and global marketers have had their budgets cut and been told...

Marketers should leverage data to elevate conversations with key stakeholders, according to financial marketers at this year’s FP Live!. Taking...

Authenticity is the key ingredient needed to build a successful brand, according to financial marketers at this year’s FP Live!....

Words by: Simon Watkins Tough economic conditions and fast-moving financial markets are an opportunity for marketeers to prove their value...

Words: Niamh Smith Julian Sampson argues the TCF framework was sufficient in improving engagement with customers. Financial services remains divided...

Words: Simon Watkins Private asset marketers must leverage their understanding of the customer to flourish in a post-pandemic economic environment....