Technology

Marketers must adapt to overcome the challenges of a cookieless marketing environment, according to a report by software company Capterra....

Visa has showcased the brand-new livery of its “Visa Cash App RB F1 Team” at this year’s Superbowl. The digital...

65% of businesses saw an enhanced SEO outcome after adopting the use of artificial intelligence, according to a report. The...

Relationships between marketing and compliance teams must be built to mitigate the potential risks posed by financial influencers, according to...

Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

AI is undoubtedly changing the way companies operate. Does it have the capabilities to transform day-to-day marketing activities, or is...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

Visa has unveiled a new opportunity to leverage the revolutionary capabilities of the younger generation. The organisation’s “Junior Inventors’ Day”...

62% of marketers believe generative AI will enhance creativity and innovation in marketing. A report by research institute Capgemini, “Generative...