FP Voices: Julia Payne on why today’s CMOs must think like CFOs
For years, marketing leaders have been judged on brand awareness, creativity and customer engagement. But as businesses become increasingly focused...
Read moreDetailsFor years, marketing leaders have been judged on brand awareness, creativity and customer engagement. But as businesses become increasingly focused...
Read moreDetailsTwo years ago, a marketing executive joining a major UK bank could expect to spend much of their first year...
Read moreDetailsCvent has unveiled a new brand identity and pledged a $1 billion investment. It comes as businesses increasingly turn to...
Read moreDetailsFor much of the past month, the sporting world has revolved around football. Marketing departments have chased World Cup engagement....
Read moreDetailsThe AA has partnered with Sony Pictures’ Spiderman: Brand New Day for a UK summer advertising campaign. It comes as...
Read moreDetailsThe Financial Conduct Authority has intensified its focus on financial promotions and digital marketing harms, reporting a sharp rise in...
Read moreDetailseToro has used a major London showcase to unveil its AI-first investing strategy, launch a refreshed brand identity and reinforce its position as one of...
Read moreDetailsThe UK’s advertising regulator has banned a Capgroup Int Ltd promotion after ruling that the whisky‑cask and gold‑coin investment firm...
Read moreDetailsM&G has launched a new campaign in Manchester designed to show customers how their long-term savings and pensions are invested...
Read moreDetailsThe deadline for entries to the Financial Promoter Awards 2026 close this Friday, 10 July. The awards recognise individuals, teams...
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