Axi launches ‘More Than’ campaign with Manchester City stars
Global online FX and CFD trading broker Axi has unveiled a campaign, teaming up with Manchester City players Nathan Aké,...
FP Live! Super Early Bird price ends on Monday
Financial marketers have just days left to secure Super Early Bird tickets for FP Live!, the UK’s biggest conference dedicated...
Santander uses fake AI ads to teach shoppers how to spot fraud
Santander has released a series of 10 deliberately fake, AI-generated social media ads in a campaign designed to highlight just...
Emirates NBD turns taxi rides into fraud awareness lessons
Emirates NBD has launched a large-scale fraud awareness push across Dubai, introducing the region’s first interactive in-cab fraud prevention experience....
Blueberry partners with SailGP team to boost brand presence
Blueberry, the online trading platform, has signed a new partnership with the Bond Flying Roos, the Australian SailGP team, as...
MAS highlights the need for reliable cover in a world of tech
MAS is leaning into the chaotic side of “smart” technology with a campaign that shows that while modern cars might...
Vitality becomes back-of-shirt sponsor for ECB
Vitality has expanded its partnership with the England and Wales Cricket Board (ECB), becoming a new back-of-shirt sponsor on the...
Standard Bank launches non-invasive AI ads
Standard Bank has launched an innovative “Undercover Ad” campaign that uses AI-generated music to promote its mobile app in a...
Tradeify makes sporting debut with Luke Littler deal
Tradeify has made its first investment in sport by partnering with Luke Littler, who will serve as the retail trading...
Bank of America taps David Beckham as sports ambassador
Bank of America has appointed football icon Sir David Beckham as the new ambassador for its global sports programme, Sports...