Europe

Eurobank has joined forces with the Cyprus Olympic Committee in a new partnership aimed at supporting the country’s emerging athletic...

Aviva Ireland has extended its partnership with the Football Association of Ireland (FAI), securing naming rights for the Aviva Stadium...

State Street Investment Management has rolled out an out-of-home brand campaign across major European cities, targeting commuters and travellers with...

Lloyds has launched a new mortgage campaign targeting first-time buyers, with adverts appearing on Tinder for the first time. The...

XTB has launched its largest marketing campaign to date, fronted by football icon and brand ambassador Zlatan Ibrahimović, as it...

As we congratulate those shortlisted for the FP Awards, we’ve received some questions from people who don’t recall submitting an...

Sparkasse, one of Germany’s largest banks, has launched a horror-themed game on Fortnite to engage younger audiences and promote tailored...

Bank of Ireland is targeting the Gen Z demographic with a major integrated marketing campaign that highlights the benefits of...

Robinhood has entered a multi-year partnership with OGC Nice, its first sports sponsorship outside the US, as part of its...

Bitget has become MotoGP’s first-ever crypto partner, signing on as an official regional sponsor. As part of the three-year deal,...