Europe

eToro has strengthened its sports sponsorship strategy with new partnerships spanning Formula One and French top-flight football. The trading platform...

The majority (90%) of PR agencies are integrating generative AI into their everyday workflows, according to Meltwater’s latest report.   ...

Mapfre has translated its refreshed global brand positioning, “We go where you go”, into a social activation in Madrid. The campaign aims to...

Lloyds has launched a major new brand platform, Bank on Lloyds, as part of a significant creative reset designed to...

Allianz has teamed up with global ambassador Harry Kane in a campaign focused on belonging, teamwork and the power of...

Bitget has enlisted Atlético Madrid’s Julián Álvarez to promote its AI-powered crypto assistant, Get Agent, in the latest instalment of...

London commuters are in for a treat tomorrow, Tuesday 9 December, as the team behind Financial Promoter hits the streets...

While companies are increasingly investing in executive profiling, only 9% of Europeans have ever been personally impressed or influenced by...

Eurobank has joined forces with the Cyprus Olympic Committee in a new partnership aimed at supporting the country’s emerging athletic...

Aviva Ireland has extended its partnership with the Football Association of Ireland (FAI), securing naming rights for the Aviva Stadium...