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Marketers must adapt to overcome the challenges of a cookieless marketing environment, according to a report by software company Capterra....

The Financial Conduct Authority (FCA) has proposed new guidelines for firms using unregulated “finfluencers” to promote financial products. The guidelines...

Rhotic Media has been shortlisted for “outreach campaign of the year" at the European Content Awards for the launch of...

Visa has showcased the brand-new livery of its “Visa Cash App RB F1 Team” at this year’s Superbowl. The digital...

Discover Bank is among the financial services companies using celebrity endorsement to advertise at this year’s Superbowl. The 30-second TV...

65% of businesses saw an enhanced SEO outcome after adopting the use of artificial intelligence, according to a report. The...

Relationships between marketing and compliance teams must be built to mitigate the potential risks posed by financial influencers, according to...

Santander has reportedly lodged a formal complaint with the ASA about a campaign by Nationwide, according to Sky News. The...

57% of marketers said identifying and accessing new customers is their key focus in 2024, a study found. However, 39.5%...

FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...