home-quartet

Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...

St. James’s Place is set to launch its first national brand campaign focused on bringing the benefits of financial advice...

Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...

UK marketing budgets are at their highest in almost a decade, according to an IPA report. Just over one quarter...

Building a global brand, while ensuring messages are tailored to each locality, should be the priority of any global marcomms...

Virgin Money has partnered with UK-based mental health charity Mind to raise vital funds for the charity’s work. The bank...

UBS has launched a new global brand campaign – “Banking is our craft” – to increase brand awareness and foster...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

Shawbrook is the latest bank to demonstrate its commitment to female empowerment and charitable initiatives through sports sponsorships. The specialist...