home-quartet

Discover Bank is among the financial services companies using celebrity endorsement to advertise at this year’s Superbowl. The 30-second TV...

65% of businesses saw an enhanced SEO outcome after adopting the use of artificial intelligence, according to a report. The...

Relationships between marketing and compliance teams must be built to mitigate the potential risks posed by financial influencers, according to...

Santander has reportedly lodged a formal complaint with the ASA about a campaign by Nationwide, according to Sky News. The...

57% of marketers said identifying and accessing new customers is their key focus in 2024, a study found. However, 39.5%...

FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...

Financial marketers are increasingly under scrutiny for every penny spent. With a growing list of expectations, how are they adapting...

St. James’s Place is set to launch its first national brand campaign focused on bringing the benefits of financial advice...

Artificial intelligence, authenticity, and personalisation need to be key themes in 2024, Brandwatch’s “digital marketing trends” report has revealed. Some...

UK marketing budgets are at their highest in almost a decade, according to an IPA report. Just over one quarter...