news

Santander has launched a new campaign aimed at first-time buyers, marking the latest evolution of its “It starts here” brand...

PNC Bank has launched a campaign around the 2026 NFL Draft, positioning “boring” as a strength by drawing parallels between...

Marketing and communications functions across the insurance and reinsurance sector are undergoing a significant shift, with greater emphasis on commercial...

Technology has reshaped marketing in ways that go far beyond new tools or channels. It has fundamentally changed how customers...

PGIM has launched a new global brand campaign aimed at reinforcing its investment philosophy and differentiating on process rather than product.  The...

Much like vinyl’s resurgence in the age of streaming, the continued acceleration of digital life has sharpened people’s appetite for...

Bitget has expanded its Blockchain4Youth programme with the launch of a dedicated learning hub, as digital asset platforms look for new...

JP Morgan Chase is to sponsor the Olympic Games, becoming the games' first ever global banking partner. In a media...

Marsh has entered into a multi-year agreement with Formula 1, marking a significant move by the insurance broking giant into...

Willis Towers Watson (WTW) has entered sports sponsorship at a corporate level for the first time through a three-year global agreement, becoming the exclusive insurance partner of...