Opinion

November 1 always feels like a day of change. In stores, the Halloween decorations come down and the Christmas tree...

The internet will tell you that there have been 161 different songs recorded about New York City, each one extolling...

As readers of FP will know, marketing spend is ordinarily focused on products, services or issues intrinsically important to the...

A CEO and a HR head attend a Coldplay concert. A few months ago, that would have sounded like the...

When I was younger, I loved to write. Whether it was in-depth reportages of school trips or dystopian teen novellas,...

In marketing classrooms, we’ve all been taught the frameworks. Think SWOT analyses, PESTLE, Porter’s Five Forces. They’re useful, but in...

A few weeks ago, the Rhotic team headed to Manchester for the Apprenticeship Guide Awards in which we were shortlisted...

When the clocks went forward, it was that time of year again. Time to adjust my watch, which I wear...

It is often said that the financial services sector moves first when economic headwinds are gathering. Two years ago, we...

I am your stereotypical Gen Zer. I have a concerningly high screen time, the ability to quote the most random...