Retail

Words: Niamh Smith In a competitive market, financial firms can leverage sponsorship opportunities in a bid to boost brand visibility...

Vanquis Bank has partnered with TV mathematician Bobby Seagull in a social and PR-driven campaign to aid customer understanding of...

Visa has refreshed its brand positioning to reflect the changing world of commerce. At the Visa Payments Forum, the digital...

Out-of-home advertising revenue is continuing to increase year on year, according to data by the Out of Home Advertising Association...

Virgin Money's recent "red roadshow" saw the firm promote its Virgin Red offering across the UK. Kelly Best, chief marketing...

Major TV personalities, Love Island stars and Instagram influencers have been named in a list of defendants to appear in...

Santander has launched an integrated campaign across marketing and communications functions to attract new current account customers. The bank has...

Challenger bank Monzo’s upcoming mainstream brand campaign will “paint the UK hot coral”, it has announced. The campaign, named “Money...

Brands should take advantage of AI-generated influencer content to access younger audiences, according to a new study. A report by...

Yorkshire Building Society has announced a revamp of its range of savings accounts in a bid to simplify the banking...