Training

Content creation is easier than ever, but with today’s generation exposed to so much of it, brands face the challenge...

The Advertising Standards Authority has published a ‘top tips’ checklist for influencers looking to work with brands on a commercial...

Preferred methods for measuring marketing activity success now differ depending on where you are in the world. The 2024 Nielsen...

UK companies increased marketing budgets in the first quarter of 2024, from the previous quarter of 2023 at a rate...

Amid the challenges of segmentation and strategies targeting customer loyalty to utilising internal voices to cut down on “finfluencer” costs...

Sonic branding has the potential to change a customer’s perception of a company, organisation, or business. In a highly competitive...

PR and communications professionals are dumping social platforms Facebook and X in favour of LinkedIn and YouTube, according to a...

Producing viral content and mastering notoriously dubious algorithms is a demanding task for any marketing team. Doing so within strict...

Marsh McLennan is the first UK employer to receive “autism confidence” status from charity Ambitious about Autism. The announcement follows...

FP Live!, Financial Promoter’s in-person event dedicated to marketers, has been certified by CPD, a leading organisation for certifying training...