EY: Product content potency outweighs advice
Product marketers at smaller retail banks are better served creating digital content than marketing through intermediaries, an EY report has...
Read moreDetailsProduct marketers at smaller retail banks are better served creating digital content than marketing through intermediaries, an EY report has...
Read moreDetailsBrand valuation agency Brand Finance has unveiled its rankings of asset management and sovereign wealth brands globally. BlackRock has taken...
Read moreDetailsAmina Group has started marketing its banking and crypto services in Asia, after being awarded a licence by the Hong...
Read moreDetailsIn the wake of new Consumer Duty and proposed diversity rules – which demand accessibility in all aspects of customer...
Read moreDetailsUBS has launched a new global brand campaign – “Banking is our craft” – to increase brand awareness and foster...
Read moreDetailsReboot, the group of financial services professionals dedicated to racial and ethnic diversity and inclusion, has noted a decline in...
Read moreDetailsCanada Life has launched a behavioural psychology training programme to help financial advisers understand bias in financial advice. The training...
Read moreDetailsMoneyfarm has refreshed its brand identity and launched a TV ad to simplify investments for consumers. The digital wealth manager’s...
Read moreDetailseToro is continuing its extensive sports marketing programme with a fan giveaway event at West Ham United’s London stadium on...
Read moreDetailsNewly launched wealth manager Six Degrees plans to differentiate itself from competitors in the industry through its human-centric approach. The...
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