Banking

Bank of Ireland is targeting the Gen Z demographic with a major integrated marketing campaign that highlights the benefits of...

PayPal has teamed up with Taco Bell to launch a new initiative that taps into the loyalty of the fast-food...

Barclays has teamed up with US tennis star Frances Tiafoe for an integrated campaign to celebrate its sponsorship of the...

Mastercard has partnered with the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis, to offer cardholders...

With the Women’s Euros set to kick off in Switzerland, UBS has deepened its commitment for youth women’s football. UBS’...

Fairness might not be the first word that comes to mind when people think about financial services, and that’s exactly...

HSBC has launched its ‘Made it Better’ campaign to highlight the improvements and benefits of its updated mobile banking app....

Product and marketing teams may operate as distinct functions, often separated by structure, location or remit. Yet, this doesn’t mean...

American Express Global Business Travel (Amex GBT) has launched its inaugural global brand campaign aimed at redefining how business leaders...

Financial education charity MyBnk has rebranded as Money Ready, unveiling a new name and identity to reflect its evolving mission...