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After 214 years, life insurer SunLife has adopted a new logo to start 2024 with a new look.   Mark...

Building the Future In a consumer market littered with failures, it takes guts and strategic brilliance to succeed where others...

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Sports sponsorships are historically difficult to measure against return on investment. Does their impact go beyond brand visibility? Financial marketers...

Chief marketing officers must strengthen their evolving role as chief customer officer to meet growth demands, according to a study....

A blockchain technology group is to launch an investment product to go head to head with the inflation protection strategies...

eToro is continuing its extensive sports marketing programme with a fan giveaway event at West Ham United’s London stadium on...

Chief marketing officers are seeking to identify new partnerships and agency relationships to serve shortfalls in in-house skillsets in 2024....

The European edition of the successful Seamless conference franchise is moving its base from Berlin to Munich for its second...