Insight

Raymond James Wealth Management is moving to unify its UK wealth businesses under a single brand identity, marking a significant...

GEICO has unveiled a new AI-powered marketing initiative that sees its iconic Gecko character take part in a live, unscripted conversation...

Airwallex has reported significant increases in brand awareness and consideration following a large-scale Out-of-Home (OOH) campaign delivered across Australia, achieving triple-digit...

A new research partnership between Howden and Loughborough University aims to tackle long-standing gaps in sports insurance data by improving...

The Financial Conduct Authority (FCA) has warned consumers to be cautious of misleading social media adverts promoting car finance compensation...

By Ian Gallagher, account director at R&Co Communications. Building trust through marketing activities is always a challenge in a regulated...

Nearly two thirds (62%) of marketers say that capturing attention is now their biggest challenge, highlighting how competition for visibility...

UK companies have increased their marketing budgets to the highest level in almost two years, according to a new IPA Bellwether...

As financial services grow more complex, the ability to communicate clearly is no longer a “nice to have”: it’s a competitive advantage. ...

Pension providers need to reassess how they engage with younger savers and support members throughout retirement, as expectations shift.  New research...