Insight

eToro has used a major London showcase to unveil its AI-first investing strategy, launch a refreshed brand identity and reinforce its position as one of...

As artificial intelligence continues to reshape marketing and communications, agencies serving financial services firms are facing a new challenge: balancing...

Chief marketing officers are being held accountable for business growth despite lacking control over many of the decisions and organisational...

Last week, the global marketing and creative industries descended on Cannes for the 2026 Cannes Lions International Festival of Creativity. ...

At an FP Live! roundtable hosted by media agency The Kite Factory, senior financial services marketers came together to explore...

Entries for the Financial Promoter Awards 2026 will officially close this Friday, marking the final opportunity for financial services marketers...

Raymond James Wealth Management is moving to unify its UK wealth businesses under a single brand identity, marking a significant...

GEICO has unveiled a new AI-powered marketing initiative that sees its iconic Gecko character take part in a live, unscripted conversation...

Airwallex has reported significant increases in brand awareness and consideration following a large-scale Out-of-Home (OOH) campaign delivered across Australia, achieving triple-digit...

A new research partnership between Howden and Loughborough University aims to tackle long-standing gaps in sports insurance data by improving...