news

More than a third of UK brands expect to work with up to 100% more influencers in 2025, a new...

Revisions to total marketing budgets were put on ice during the third quarter of 2024 according to the latest IPA...

The British public expects more from organisations than ever before and looks to businesses to lead positive social and environmental...

QNB Group is consolidating its identities in Egypt and Türkiye under one single brand, removing the Alahli and Finansbank brands...

Long-form content has experienced a resurgence in popularity in the past 12 months, a new study has revealed.  The research...

MyGuava has announced a partnership with Queens Park Rangers (QPR) Football Club to introduce a new range of exclusive fan...

Lloyds Bank has launched a new multi-channel consumer campaign following the completion of a strategic brand review. The financial group...

Capital One has launched a new humorous campaign aimed at communicating the brand’s intention to change the world of credit for...

Exness, a global multi-asset broker, showcased its role as LaLiga’s Official Regional Partner in Latin America with an immersive event...

Warc has released its The Future of Strategy 2024 survey, which reveals the challenges and opportunities facing marketing strategists.  The...