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Barclays has launched a new campaign celebrating 20 years of football partnerships.  The campaign ‘Here for the Land of Football’...

More than half of CMOs (51%) in Asia-Pac (ex-Japan) want to improve the quality of their content marketing to boost...

Social media platform TikTok has unveiled what it claims will be a marketer’s strongest approach to attracting its users in...

In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...

62% of marketers believe generative AI will enhance creativity and innovation in marketing. A report by research institute Capgemini, “Generative...

Maintaining global brand consistency in a developing industry is a mean feat for any marketer. Aon’s Alexandra Lewis and her...

Chief marketing officers must strengthen their evolving role as chief customer officer to meet growth demands, according to a study....

A blockchain technology group is to launch an investment product to go head to head with the inflation protection strategies...

Chief marketing officers are seeking to identify new partnerships and agency relationships to serve shortfalls in in-house skillsets in 2024....

The European edition of the successful Seamless conference franchise is moving its base from Berlin to Munich for its second...