News in brief

Bank South Pacific (BSP) has announced a major sponsorship of the 2026 Rugby League World Cup.  Timed to coincide with...

For much of the past month, the sporting world has revolved around football. Marketing departments have chased World Cup engagement....

At first glance, the latest EU crackdown on influencer marketing looks like someone else's problem. Financial services firms are unlikely...

The AA has partnered with Sony Pictures’ Spiderman: Brand New Day for a UK summer advertising campaign. It comes as...

TD has partnered with Ontario Nature to launch an innovative campaign that uses the nesting habits of birds to spark...

AXA has unveiled its first-ever pan-African brand campaign, developed in partnership with Publicis Conseil, marking a significant milestone in the...

Global payment and treasury management platform Sunrate has announced a comprehensive global brand refresh, underscoring the company’s evolution and long-term vision for...

The Financial Conduct Authority has intensified its focus on financial promotions and digital marketing harms, reporting a sharp rise in...

Brands still believe in agencies, but they increasingly expect them to deliver sharper thinking, faster execution and a more convincing...

eToro has used a major London showcase to unveil its AI-first investing strategy, launch a refreshed brand identity and reinforce its position as one of...