Professional Services

Marketers using influencer channels are increasingly seeking to work with specialist influencers with niche follower groups and smaller audiences. The...

Investec is hopeful its first ever attendance at the Managing General Agents’ Association conference will catalyse efforts to break a...

UK companies increased marketing budgets in the first quarter of 2024, from the previous quarter of 2023 at a rate...

Sonic branding has the potential to change a customer’s perception of a company, organisation, or business. In a highly competitive...

London-listed fund group Schroders has appointed Broadridge Financial Solutions to manage feedback from its distribution partners, as part of its...

PR and communications professionals are dumping social platforms Facebook and X in favour of LinkedIn and YouTube, according to a...

Global policymakers must foster closer collaboration for global market participants to benefit from the full potential from emerging technologies. That...

Qonto – the banking and finance platform for SMEs and accountants – is seeking subsequent acquisitions, following its takeover of...

EY has launched a fully integrated campaign entitled “The Face of the Future” to promote its artificial intelligence platform EY.ai....

Marketing is the highest scoring factor that financial analysts consider “very important” when appraising a listed company. New research from...