Retail

Progressive Insurance has collaborated with DC Studios and Warner Bros to spotlight its in-app safety feature through the upcoming Superman...

Bank of Ireland is targeting the Gen Z demographic with a major integrated marketing campaign that highlights the benefits of...

Robinhood has entered a multi-year partnership with OGC Nice, its first sports sponsorship outside the US, as part of its...

Marketers remain divided on the use of AI in their work, but its growing adoption shows no sign of slowing....

PayPal has teamed up with Taco Bell to launch a new initiative that taps into the loyalty of the fast-food...

The Pensions and Lifetime Savings Association (PLSA) has rebranded to Pensions UK as it embarks on a new strategy that...

Rather than aiming to appear in as many publications as possible, firms should use media monitoring to gain meaningful insights...

Barclays has teamed up with US tennis star Frances Tiafoe for an integrated campaign to celebrate its sponsorship of the...

Mastercard has partnered with the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis, to offer cardholders...

Aegon has launched the Money: Mindshift campaign, led by financial wellbeing expert Dr. Tom Mathar, aimed at challenging the traditional...