News in brief

Brand success relies on the content marketers deliver for their new and existing customers, according to a report. Cloud-based content...

Intuit QuickBooks has launched “For the hero behind the heroes” to celebrate the often-overlooked accountancy profession. The online accounting platform’s...

Bud Financial, an AI-powered data intelligence platform, has unveiled “Drive,” a tool to optimise data analytics for banking and fintech...

61% of organisations using influencers as a key part of their B2B marketing strategy report an increase in both sales...

Starling Bank is due to launch new content around the growing use of artificial intelligence in small businesses. The challenger...

6 in 10 marketers will increase their media budgets for 2024, according to the World Federation of Advertisers (WFA) and...

Financial marketers need to do more to nurture financial inclusivity for women, according to a report. A study by banking-as-a-service...

NatWest has partnered with IBM to enhance the bank’s chat bot assistant, “Cora+,” becoming the first bank to deploy generative...

The Institute of Practitioners in Advertising (IPA) and The Incorporated Society of British Advertisers (ISBA) have launched industry principles for...

An advertisement van run by Insure our Future and Ekō delivered its message to the City of London on 1...