Retail

Specialty insurance marketers operate in a highly complex and crowded market. Financial Promoter hears from two of the largest players...

Social media marketing offers the highest return on investment (ROI) potential, according to a study. Influencer Marketing Hub’s 2024 “Digital...

AI is undoubtedly changing the way companies operate. Does it have the capabilities to transform day-to-day marketing activities, or is...

Almost two thirds of marketing campaign budgets are being allocated to generative AI, a report has claimed. Gen AI and...

Shawbrook is the latest bank to demonstrate its commitment to female empowerment and charitable initiatives through sports sponsorships. The specialist...

The FinTech industry has seen dramatic growth over the last 15 years. Roberto Napolitano, director of marketing and public relations...

Social-first brands saw an average revenue increase of 10.2% as a result of social media strategies in 2022, according to...

Marketing teams in financial services are failing to keep pace with the rise of new technologies, evolving customer demographics, and...

Starling Bank has launched a new brand platform and TV adverts to reinforce its commitment to putting customers first. The...

AXA has launched a report looking at four key aspects of women’s lives and the risks they face. The report,...