Digital ads influence buying behaviours
Digital adverts significantly impact user experience and buying behaviours, according to a report by marketing agency Wunderkind. The “Kindness in...
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NatWest and IBM partner for AI banking first
NatWest has partnered with IBM to enhance the bank’s chat bot assistant, “Cora+,” becoming the first bank to deploy generative...
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12 guiding principles for AI in advertising
The Institute of Practitioners in Advertising (IPA) and The Incorporated Society of British Advertisers (ISBA) have launched industry principles for...
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AXIS Capital refreshes brand to meet customer needs
AXIS Capital has refreshed its brand identity to elevate its position as a leader in specialty insurance and reinsurance. The...
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Net Zero Fest: L&G Capital promotes ESG message
Legal and General Capital pushed its sustainability message at this year’s Net Zero Festival. The firm discussed its strategy to...
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City of London skyline to transform by 2030
The City of London Corporation has revealed images visualising how the City’s skyline will look by 2030. The images, showing...
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FII’s tool analyses ESG performance for investors
Future Investment Initiative (FII) has partnered with ESG Book to release a tool dedicated to economic, social, and governance (ESG)...
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Insure Our Future makes call to the industry
An advertisement van run by Insure our Future and Ekō delivered its message to the City of London on 1...
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Compare the Market drives brand visibility through movies
Price comparison website Compare the Market has renewed its “Meerkat Movies” partnership for another five years. The partnership serves as...
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Injury insurers support sports rehabilitation event
The leading catastrophic industry insurance companies have supported the “Stoke Mandeville Experience Day” to raise funds for UK-based charity WheelPower....
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