Middle East

eToro has rolled out a locally tailored, AI-powered advertising campaign across the UAE to spotlight eToro Club, its loyalty programme...

UAE-based real estate developer BEYOND Developments has signed a multi-year global partnership with Paris Saint-Germain (PSG) to become the club’s...

Global cryptocurrency exchange Toobit has partnered with LALIGA in a regional agreement covering the Middle East and North Africa (MENA)....

Global fintech provider Equiti Group has partnered with Uber to become the first brand in the UAE roll out an...

Emirates NBD has partnered with Visa to launch a campaign fronted by iconic football manager Pep Guardiola, bringing his tactical...

Emirates NBD has launched a large-scale fraud awareness push across Dubai, introducing the region’s first interactive in-cab fraud prevention experience....

The Qatar Financial Markets Authority (QFMA) has updated its official logo for the first time in 20 years. The regulator...

The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, has joined as the newest financial sponsor of the FIFA...

Saudi Arabia’s sovereign wealth fund is to endorse Italian tennis player Matteo Berrettini in another brand investment, raising the asset...

QNB Group is consolidating its identities in Egypt and Türkiye under one single brand, removing the Alahli and Finansbank brands...